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However, as game makers become more savvy–and audiences become more aware of alternatives to the big-ticket items, you may yet see more game makers aggressively marketing and promoting their own content, much like musicians do today. This is a very addictive adventure driving game that has 3D graphics that complements the game play beyond compare. That creates a large audience for these products.”īig name gaming isn’t going to go away anytime soon: That’s how the mainstream gaming content will be funded and marketed.
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But portable platforms have never had installed bases as large as now–10 million for Nintendo DS, and iPhone/iPod Touch will be there, too. Portable platforms have had more indie style content. And just because of the economics, it’s going to be smaller companies. The iPhone is too good a platform for that not to happen. “The iTunes App Store will become an aggregator for gaming content.
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(Google’s Android platform will likely do the same when it launches later this month.) Apple’s iTunes App store currently makes it easy for indie game makers to distribute their creations.
The wildcard that could help change indie games’ visibility: The explosive growth of mobile gaming. “It’s nice to have some kind of income from this, as opposed to working on it for just blood and sweat,” says Doucet, who used to work for a traditional game developer.īut the indie developers are becoming more visible others expected at IndieCade include Off-Road Velociraptor Safari by Flashbang Studios Room: The Main Building by Hand Made Games of Korea Bumper Stars by Large Animal Games and Jo Jo’s Fashion Show by Gamet.ab.
Because ads are part of the game, Doucet doesn’t even mind when his game is copied illegally because it’s being spread around, ads included. Doucet has had some success financing his game, Super Energy Apocalypse, about America’s energy policies (and zombies), using embedded Flash ads from Mochi. But there’s still no real dedicated sales channel for independent game makers many of these sites just point to independent game makers’ own sites, where the game may be available for download free or for a fee. Sites like aggregator, , and social networking site are helping to get the word out. The ability to hear about independent games is starting to catch up to the ability to distribute them. “Anyone in the game space can sell their content on the Internet, but unless you’re on a major casual games portal, or through one of the major consoles’ download services,” independently produced games just aren’t visible to public at large. And in that regard, the situation parallels that of independent games. That’s how people hear about music,” Roberts adds. Music awareness is developed through Internet radio, MySpace pages, and through social networking. However, “just being able to sell your music on the Internet won’t get you there on its own.
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